Online brokerage FxPro signed a three year sponsorship deal with Watford FC, sources with knowledge of the matter confirmed to Finance Magnates. The broker is returning to sports sponsorships after previously supporting Formula 1 teams BMW Sauber and Virgin Racing. Back in 2010 the company was also supporting Aston Villa and Fulham.
FxPro is returning to the UK Premier League this coming season as Main Club Partner of London-based Watford FC. The team and the broker have come to a three-season sponsorship agreement, which is the largest in the football club’s history. FxPro is getting premium front-of-shirt logo display.
Watford FC, who counts Sir Elton John as a former Chairman and Honorary Life-President, will return to the pitch this coming season with Marco Silva as new head coach. The team is aiming for a better logotype on its kit, and one of the world’s leading online brokers as a supporter.
FxPro was one of the first online brokers to sponsor a UK Premier League club. The broker is also expected to invest in community and charitable outreach programmes.
In recent years, football sponsorships have become an attractive way to raise brand awareness. FxPro is continuing its rich history of sports sponsorships that include the World Rally Championship, the Intercontinental Rally Challenge, rugby and French star football team Monaco FC.
Watford FC, also known as The Hornets returned to the UK Premiership last year and finished the season in 17th spot, after scoring 11 wins. The club secured Marco Silva as new Head Coach for a period of two years back in May.
Watford FC’s sponsorship deal with FxPro is not the club’s first with a financial services provider. The team previously signed an agreement with Divisa Capital for one year.
Source: Finance Magnates